The home fitness equipment market is a multi-billion-dollar global category, and almost no two research firms agree on exactly how big it is. For 2025, estimates run from about $10 billion to $15 billion, and the gap comes down to how each firm defines, base-years and scopes "home fitness equipment." This page puts every published estimate side by side, scoped and dated, then breaks out North America and Canada so the numbers can be compared instead of cherry-picked. As a Canadian equipment retailer, we track this data because it shapes what we stock and how we price it.
A note on currency: figures are in US dollars unless marked CA$. The research firms, including the Canadian market-size estimate, report in US dollars, so that estimate is tagged (USD); Canadian retail prices and import values are in Canadian dollars and marked CA$.
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Key Takeaways
- The global home fitness equipment market was worth about $12.88 billion in 2025 and is forecast to reach $22.99 billion by 2034, according to Fortune Business Insights.
- Mainstream firm estimates for the 2025 global market run from roughly $10 billion to $15 billion, clustering near $12 billion; two firms are flagged as outliers and excluded, one far above the range and one with a far lower growth rate.
- Growth forecasts span about 5% to 10% CAGR, depending on scope and base year; Fortune Business Insights models 6.81% through 2034.
- North America is the largest region, holding 37% to 43% of the global market, per Fortune Business Insights, Mordor Intelligence and Market.us.
- Canada's fitness equipment market was about $378.3 million (USD) in 2025 and is forecast to reach $620.1 million (USD) by 2034 at 5.47% CAGR, according to the IMARC Group.
- The 2020 lockdowns pushed the global market up 40.4% in a single year, per The Business Research Company, the biggest annual jump in the category's history.
- Canadian exercise-equipment sales rose 42.5% in 2020, according to Statistics Canada, a separate national sales measure from the global market figure.
- Cardio equipment is the largest product segment, estimated at 35% to 59% of the mix depending on the firm.
- Peloton revenue fell from a $4.02 billion peak in fiscal 2021 to $2.49 billion in fiscal 2025, per its SEC filings, as the pandemic boom unwound.
How Big Is the Home Fitness Equipment Market?
The global home fitness equipment market was worth about $12.88 billion in 2025, according to Fortune Business Insights. That figure covers equipment bought for home use: treadmills, exercise bikes, strength machines, free weights and accessories, rather than the machines commercial gyms buy.
"The market" depends on which firm you cite. Home fitness equipment is a distinct category from gym-club equipment and from the fitness industry, which measures gym memberships and facility revenue, not products sold.
Why the Estimates Disagree: Every Firm's Number Side by Side
No two research firms agree on the size of the home fitness equipment market, because they scope it, base-year it and label it differently. Some measure "home fitness equipment," some "home gym equipment," and some "at-home fitness equipment." Those labels are used loosely and are not guaranteed to cover the same products. Every published estimate we could verify appears here, with its scope.
| Research firm | Market label | Base year value | Forecast value (year) | CAGR | Geographic scope |
|---|---|---|---|---|---|
| Fortune Business Insights | Home fitness equipment | $12.88 billion (2025) | $22.99 billion (2034) | 6.81% | Global |
| Mordor Intelligence | Home fitness equipment | $11.84 billion (2026) | $17.06 billion (2031) | 7.59% | Global |
| Global Market Insights | Home gym equipment | $12.4 billion (2025) | $19.8 billion (2035) | n/a | Global |
| Precedence Research | At-home fitness equipment | $10.93 billion (2026) | $20.56 billion (2034) | 8.21% | Global |
| Coherent Market Insights | At-home fitness equipment | $10.13 billion (2025) | $17.82 billion (2032) | 8.4% | Global |
| Market.us | Home fitness equipment | $13.4 billion (2023) | $21.8 billion (2033) | 5.0% | Global |
| Zion Market Research | Home fitness equipment | $15.31 billion (2023) | $24.57 billion (2032) | 5.40% | Global |
| The Brainy Insights | At-home fitness equipment | $8.07 billion (2022) | $17.91 billion (2032) | 8.3% | Global |
| Technavio | Home fitness equipment | +$4.53 billion added (2026 to 2030) | n/a | 10.1% | Global (incremental) |
| Custom Market Insights | Home fitness equipment | $4.43 billion (2024) | $7.07 billion (2033) | 5.1% | United States |
| KBV Research (via Research and Markets) | Home fitness equipment | n/a | n/a | 7.2% | North America |
| IMARC Group | Fitness equipment | $378.3 million USD (2025) | $620.1 million USD (2034) | 5.47% | Canada |
Three things explain most of the spread. First, scope: a "home gym equipment" report may exclude connected cardio that a "home fitness equipment" report includes. Second, base year: firms anchored to 2022 or 2023 start lower because the market has grown since. Third, region: the US, North America and Canada figures at the bottom are not smaller estimates of the global market, they are different geographies.
Research firms using a 2025 base year still land billions of dollars apart on the size of the global home fitness equipment market, largely because of scope. Sources: Fortune Business Insights, Global Market Insights, Coherent Market Insights.
Two firms are flagged as outliers and left out of the reconciliation table. The Business Research Company pegs the market at $22.03 billion in 2026 rising to $33.56 billion by 2030, well above every peer, while IMARC's separate global home-fitness page models a growth rate far below every peer. Straits Research was excluded for a different reason: its page returned two conflicting figures for the same market. The mainstream cluster of roughly $10 billion to $15 billion for 2025-base estimates is the honest centre of gravity; earlier base years such as 2022 sit lower because the market has grown since.
The Home Fitness Equipment Market Over Time, 2019 to 2034
The global home fitness equipment market roughly doubled between 2019 and 2025, and is forecast to nearly double again by 2034. The single largest jump was 2020, when lockdowns moved training into the home.
| Year | Global market value (USD) | Note |
|---|---|---|
| 2019 | $6.76 billion | Pre-pandemic baseline |
| 2020 | $9.49 billion | Up 40.4% year over year |
| 2025 | $12.88 billion | Fortune Business Insights base year |
| 2026 | $13.57 billion | Fortune Business Insights |
| 2031 | $17.06 billion | Mordor Intelligence forecast |
| 2034 | $22.99 billion | Fortune Business Insights forecast |
How we built this series: no single firm publishes a continuous annual figure for this market, so the series above is stitched from several reports on the same home-fitness-equipment basis. The 2019 and 2020 points come from The Business Research Company, via a GlobeNewswire release of its 2020 edition, the 2025, 2026 and 2034 points from Fortune Business Insights, and the 2031 point from Mordor Intelligence. Because the points come from different report vintages, treat the shape as directional rather than a precise annual index.
The global market roughly doubled between 2019 and 2025 and is forecast to nearly double again by 2034, with 2031 and 2034 as forecasts. Sources: The Business Research Company, Fortune Business Insights, Mordor Intelligence.
The 2020 Home-Fitness Boom, and What Came After
The 2020 lockdowns produced the biggest year the category had ever seen, then demand settled at an elevated level rather than collapsing back. It is easy to conflate the different "2020 spike" numbers, so the table keeps them separate by geography and measure.
| Metric | Change | Year | Geography | Source |
|---|---|---|---|---|
| Global market value | Up 40.4% ($6.76B to $9.49B) | 2020 | Global | The Business Research Company |
| Exercise-equipment retail sales | Up 42.5% | 2020 | Canada | Statistics Canada |
| Average consumer-unit spend on exercise equipment | More than doubled, to $111.80 | 2020 to 2021 | United States | US Bureau of Labor Statistics |
| Fitness and recreation centre operating revenue | Down 23.1% (to CA$3.5B) | 2020 | Canada (industry) | Statistics Canada |
The global market value rising 40.4% and Canadian equipment sales rising 42.5%, per Statistics Canada, are two different measurements that happen to land close together, not the same figure. The last row shows the mirror image: as Canadian gyms lost nearly a quarter of their revenue, spending shifted into home equipment. In the United States, the Bureau of Labor Statistics found average household spend on exercise equipment more than doubled from 2020 to 2021.
As Canadian gyms lost nearly a quarter of their revenue in 2020, spending shifted into home equipment. Source: Statistics Canada.
Boom to Bust: What Happened to the Big Brands
The demand spike that inflated the market also inflated a handful of connected-fitness companies, and most of them gave the gains back. The split between the home-focused brands that crashed and the diversified players that kept growing is the real story of the post-2020 market.
| Company | Peak signal | Later signal | Outcome |
|---|---|---|---|
| Peloton | $4.02 billion revenue (FY2021) | $2.49 billion revenue (FY2025) | Down 38% from peak; subscriptions shrinking |
| iFIT (NordicTrack, ProForm) | Boom-era revenue surge | Withdrew its planned IPO | Scaled back post-boom |
| Nautilus / BowFlex | Boom-era sales peak | Chapter 11, March 2024 | Assets sold for $37.5 million |
| Lululemon Mirror | Acquired by Lululemon in 2020 | Written down | Hardware shut down in 2023 |
| Tonal | Peak private valuation in 2021 | Down-round by 2023 | Valuation fell sharply; staff cut |
| Technogym | Diversified, commercial-weighted | Continued revenue growth (FY2025) | Grew through the downturn |
Peloton's arc is the clearest: revenue tripled to a $4.02 billion peak in fiscal 2021, then fell back to $2.49 billion by fiscal 2025, per its annual report and most recent results filed with the SEC. Nautilus, the parent of BowFlex, filed for Chapter 11 in March 2024 and sold its assets for $37.5 million to Johnson Health Tech, as Fitt Insider reported. Home-only connected brands took the hardest hit, while diversified players like Technogym and Johnson Health Tech kept growing. Figures for the interim years and for privately held Tonal and Mirror come from press coverage rather than audited filings, so read them as reported.
Peloton's revenue fell 38% from its fiscal 2021 peak as the pandemic boom unwound. Source: Peloton SEC filings.
The Home Fitness Equipment Market by Region
North America is the largest regional market for home fitness equipment, and Asia-Pacific is the fastest-growing. The regional split is one of the few points most firms agree on, at least in direction.
| Region | Share or value | Growth signal | Source |
|---|---|---|---|
| North America | Largest region (37% to 43%) | Mature, high per-capita spend | Multiple firms |
| Asia-Pacific | Fastest-growing | 8.93% CAGR through 2031 | Mordor Intelligence |
| China (within Asia-Pacific) | 32.2% of the region | Manufacturing and demand hub | Global Market Insights |
North America's Share of the Global Market
North America holds between 37% and 43% of the global home fitness equipment market, and the range itself is a function of how each firm scopes the category. The firms below all measure the same region and still land three or four points apart.
| Firm | North America share | Year |
|---|---|---|
| Fortune Business Insights | 37.46% (about $4.83 billion) | 2025 |
| Mordor Intelligence | 41.69% | 2025 |
| Market.us | 43.0% (about $5.76 billion) | 2023 |
The Canadian Home Fitness Equipment Market
Canada's fitness equipment market was about $378.3 million (USD) in 2025 and is forecast to reach $620.1 million (USD) by 2034 at a 5.47% CAGR, according to the IMARC Group. IMARC scopes this as Canadian fitness equipment sold to both consumers and clubs, so it runs slightly broader than home-only equipment; it is the closest published Canadian benchmark, and it is a different figure again from Canada's gym industry, which measures facility and membership revenue.
| Metric | Value | Year | Source |
|---|---|---|---|
| Canada fitness equipment market | $378.3 million USD | 2025 | IMARC Group |
| Canada market forecast | $620.1 million USD (5.47% CAGR) | 2034 | IMARC Group |
| Canadian exercise-equipment sales growth | Up 42.5% | 2020 | Statistics Canada |
| Canadian imports of exercise equipment | CA$450.3 million | 2024 | ISED Canada |
| Import concentration | 297 importers = 80.5% of value | 2024 | ISED Canada |
Canada imported CA$450.3 million of exercise equipment in 2024, and just 297 importers accounted for 80.5% of that value, according to the Canadian Importers Database maintained by Innovation, Science and Economic Development Canada.
Canada's fitness equipment market is forecast to grow from $378.3 million to $620.1 million (USD) by 2034. Source: IMARC Group.
Two cautions apply to Canadian data. First, keep the equipment market separate from the gym industry: Canada's gym and fitness club industry is a separate, larger market measured by facility and membership revenue, not equipment sales. For that side of the picture, see our Canadian fitness industry statistics and gym industry market size report. Second, Statistics Canada changed how it classifies retail commodity sales in 2023, so continuous tracking of Canadian equipment sales across the 2022 to 2023 boundary is unreliable, which is part of why a modelled estimate like IMARC's is the best single Canadian figure available. For how many Canadians actually own home gyms, see our Canadian home gym statistics and home gym ownership data.
Cardio vs Strength: The Product Split
Cardio equipment is the largest product segment in home fitness, treadmills are the single biggest line, and strength equipment is the fastest-growing type. Firms disagree on cardio's exact share, again because of scope, but they agree on the direction.
| Firm | Cardio share | Largest line | Other note |
|---|---|---|---|
| Fortune Business Insights | 58.72% | n/a | Strength growing fastest |
| Market.us | 35.2% | n/a | Lower cardio estimate |
| Mordor Intelligence | n/a | Treadmills (26.87%) | Stationary cycles fastest, 7.85% CAGR |
| Global Market Insights | Cardio about $7.2 billion | n/a | n/a |
The gap between Fortune's 58.72% cardio share and Market.us's 35.2% is a scope difference, not a contradiction about which category leads.
Firms disagree on cardio's exact share because of scope, but both estimates make it the largest product segment. Sources: Fortune Business Insights, Market.us.
Online vs In-Store: Where People Buy Equipment
Most home fitness equipment is still bought in physical stores, but online is the faster-growing channel. Only one firm in our set puts online ahead of offline, and it is an outlier.
| Firm | Offline share | Online share or growth | Year |
|---|---|---|---|
| Global Market Insights | 78.36% | 21.64% | 2025 |
| Mordor Intelligence | 59.97% | Growing 9.37% CAGR | 2025 |
| Market.us | 46% | 54% (online leads) | 2023 |
The offline lead fits a category of heavy, bulky equipment buyers often want to see before spending. Market.us is the only firm showing online ahead, an outlier its own methodology drives.
Smart vs Conventional Equipment
Conventional equipment still dominates home fitness, at roughly 68% to 73% of the market, but connected and smart equipment is the fastest-growing slice. The distinction matters because "connected gym equipment" numbers cited elsewhere often measure a different, gym-weighted market.
| Firm | Conventional share | Smart share or growth | Year |
|---|---|---|---|
| Global Market Insights | 73.3% | 26.7% | 2025 |
| Mordor Intelligence | 68.18% | Growing 9.61% CAGR | 2025 |
Smart equipment grows faster than the market overall in every forecast, but from a minority base. Be careful with much larger "connected" growth figures: a separate connected gym equipment market is modelled by SkyQuest at a 31.7% CAGR, but that scope leans toward commercial and gym-floor equipment, not home smart gear.
Conventional equipment still dominates home fitness, while smart equipment is the fastest-growing slice from a minority base. Source: Global Market Insights, 2025.
Who Leads the Home Fitness Equipment Market
The home fitness equipment market is moderately concentrated, with the top five players holding about 55% of global share, led by ICON Health & Fitness at roughly 17.5%, according to Global Market Insights. The rest splits across dozens of regional brands, private-label lines and specialist manufacturers, so no single company defines the category.
Who Makes It: Global Trade Flows
China is the dominant exporter of exercise equipment worldwide, and its trade flows sit behind most of the equipment sold in North America. Trade data uses the Harmonized System code 950691 for exercise and gym equipment.
| Trade flow | Value | Year | Source |
|---|---|---|---|
| China exports (HS 950691) | $7.66 billion (US buys about 36%) | 2023 | UN Comtrade |
| Canada imports (HS 9506910090) | CA$450.3 million | 2024 | ISED Canada |
China exported $7.66 billion of exercise equipment in 2023, with the United States buying roughly 36% of it, according to UN Comtrade data via the World Bank. Because so much equipment crosses a border before it reaches a Canadian buyer, cross-border shipping cost and lead time are a real part of the Canadian equipment story.
China exported $7.66 billion of exercise equipment in 2023, with the United States buying roughly 36% of it. Source: UN Comtrade via the World Bank.
What Buyers Spend on Home Fitness Equipment
A complete Canadian home gym costs about CA$2,530 to build, according to Made in CA estimates, though that figure traces to a single source and is best read as a directional benchmark. Individual pieces span a wide range, from basic strength and cardio machines at the affordable end to connected, smart all-in-one systems at the top of the market.
Budget, Mid-Range, and Premium Tiers
Mid-range equipment accounts for the largest share of spending today, while the budget tier is the fastest-growing, according to Precedence Research. The premium tier, dominated by connected and commercial-grade machines, is smaller by volume but carries the highest price points.
What's Driving (and Holding Back) Demand
Home fitness demand rides record fitness participation, but only a small share of households actually buy equipment in any given year. Both sides matter for reading the market.
Drivers. The Sports and Fitness Industry Association reported 247.1 million Americans were active in 2024, an 80% participation rate and a first for the survey. Rising overall participation, plus habits formed during the 2020 boom, keeps home equipment demand elevated above its pre-pandemic baseline.
Barriers. Equipment purchase is still rare in any single year: only 1.7% of US consumer units bought exercise equipment in 2020 and 1.6% in 2021, per the Bureau of Labor Statistics. Buyers also report that a home gym only pays off with consistent use, and resale value drops sharply once equipment is set up. On the demographic split, Mordor Intelligence reports men account for the larger share of home fitness equipment spend, though the gap is narrowing as strength training grows among women.
Where the Home Fitness Equipment Market Is Headed
Across mainstream firms, the global home fitness equipment market is forecast to reach roughly $17 billion to $25 billion by the early-to-mid 2030s, converging on continued mid-single-digit annual growth. The forecasts below all describe the global market on a home or at-home fitness equipment basis.
| Firm | Forecast value | Target year | CAGR |
|---|---|---|---|
| Mordor Intelligence | $17.06 billion | 2031 | 7.59% |
| Global Market Insights | $19.8 billion | 2035 | n/a |
| Precedence Research | $20.56 billion | 2034 | 8.21% |
| Market.us | $21.8 billion | 2033 | 5.0% |
| Fortune Business Insights | $22.99 billion | 2034 | 6.81% |
| Zion Market Research | $24.57 billion | 2032 | 5.40% |
The forecasts converge on mid-single-digit to high-single-digit growth. The one forecast well above this band, The Business Research Company's $33.56 billion by 2030, is the same high outlier left out of the reconciliation table and is excluded from the mainstream view.
Frequently Asked Questions
How big is the home fitness equipment market?
The global home fitness equipment market was about $12.88 billion in 2025 and is forecast to reach $22.99 billion by 2034 at a 6.81% CAGR, according to Fortune Business Insights. Other firms place the 2025 global market anywhere from roughly $10 billion to $15 billion, depending on how they scope the category.
How big is the fitness equipment market in Canada?
Canada's fitness equipment market was about $378.3 million (USD) in 2025 and is forecast to reach $620.1 million (USD) by 2034 at a 5.47% CAGR, according to the IMARC Group. IMARC scopes that figure as equipment sold to Canadian consumers and clubs, slightly broader than home-only, and it is separate again from Canada's gym and fitness club industry, which measures facility and membership revenue.
What are the current trends in the home fitness market?
Cardio equipment leads the product mix, strength equipment is the fastest-growing type, and connected or smart equipment is the fastest-growing technology slice from a minority base. Most equipment is still bought in physical stores, but online is growing faster, and demand has settled at an elevated level since the 2020 boom.
Are home gyms a good investment?
A home gym can pay back a monthly gym membership within a few years, but only if it is used consistently. Buyers report that consistency, not price, is the deciding factor, since unused equipment loses much of its resale value once set up.
The Bottom Line
The home fitness equipment market is real, growing and worth several billion dollars globally, but "the number" always depends on scope. A global home-equipment figure, a Canadian equipment figure and a gym-industry figure are three different things, and most confusion in this space comes from mixing them. The mainstream firms cluster around $10 billion to $15 billion for the 2025 global market and forecast steady mid-single-digit growth into the 2030s, with North America the largest slice and Canada a roughly $378 million (USD) market of its own.
At Fitness Avenue, we sell home gym equipment to Canadians building home gyms, shipping from our own Canadian warehouses since 2007, which keeps the cross-border cost and lead time out of the trade-flow picture above for our customers. If you are building a setup rather than tracking the market, explore our home gym equipment collection for the pieces that fit your space and budget.
Sources
- Fortune Business Insights: Home Fitness Equipment Market
- Mordor Intelligence: Home Fitness Equipment Market
- Global Market Insights: Home Gym Equipment Market
- Precedence Research: At-Home Fitness Equipment Market
- Coherent Market Insights: At-Home Fitness Equipment Market
- Market.us: Home Fitness Equipment Market
- Zion Market Research: Home Fitness Equipment Market
- The Brainy Insights: At-Home Fitness Equipment Market
- Technavio: Home Fitness Equipment Market
- Custom Market Insights: US Home Fitness Equipment Market
- KBV Research via Research and Markets: North America Home Fitness Equipment Market
- IMARC Group: Canada Fitness Equipment Market
- GlobeNewswire: The Business Research Company Home Fitness Equipment Report
- Statistics Canada: The Grand Reopening of the Home Gym
- US Bureau of Labor Statistics: Consumer Expenditures for Exercise Equipment
- US Securities and Exchange Commission: Peloton Annual Report
- US Securities and Exchange Commission: Peloton Shareholder Letter
- Fitt Insider: BowFlex Files Bankruptcy, Sells Assets
- SkyQuest: Connected Gym Equipment Market
- UN Comtrade via World Bank WITS: Exercise Equipment Trade
- Innovation, Science and Economic Development Canada: Canadian Importers Database
- Sports and Fitness Industry Association: Topline Participation Report
- Made in CA: Fitness Industry Statistics in Canada
- The Business Research Company: Home Fitness Equipment Global Market Report
